About Awarala

Awarala is a technical leadership consulting firm that specializes in helping businesses transition to the cloud, implement SaaS models, and increase developers' productivity while reducing turnover. Our services include comprehensive advisory, coaching, and training to ensure a smooth and efficient transition to cloud-based infrastructures.

What We Do

We offer tailored solutions and best practices to optimize and streamline development processes, including DevOps methodologies and tools for building and maintaining complex infrastructures using automation. Our expertise in cloud infrastructure allows us to help our clients maximize cost savings and improve scalability, security, and performance.

At Awarala, we understand that technical leadership goes beyond technical skills, and that's why we focus on helping our clients develop a collaborative, inclusive, and innovative culture. Our services go beyond technical guidance to include coaching on leadership and team management, empowering our clients to foster a positive and productive working environment.

Whether you're a small start-up or a large enterprise, we are dedicated to providing top-notch technical leadership consulting services to help your business thrive in the digital age.

Our Values

What we stand for at every interaction and at every project


The data-driven decisions, talent, skills, and effort are encouraged over seniority or tradition


Fully taking ownership and  responsibility for our actions and projects let us achieve great outcomes for our clients


Trust and transparency create an environment where collaboration and constant improvement are possible


Focusing on people and outcomes by using technology as a tool and not as an end


Taking time and effort to understand how others feel and what are their needs


Resources are scarce and we take extreme care in doing a proper usage


Picture of Javier Ruiz, Computer science engineer with over 20 years of experience building and managing IT companies, developing cloud infrastructure, and leading cross-functional teams.

Javier Ruiz

Master in Computer science engineer with over 20 years of experience building and managing IT companies, developing cloud infrastructure, and leading cross-functional teams.
He founded and started a SaaS company that managed a significant volume of electricity for prominent energy producers across Europe and America, generating over €2 billion per year. An experienced software developer, IT infrastructure, and process consultant, with expertise in energy production software, cloud infrastructure, IT consulting, and SaaS.

His technical expertise includes software development, cloud automation, software modernization, and on-premises to cloud migration. Skilled in establishing and managing software companies, developing successful SaaS business models, and aligning business and technology strategies.

After building his previous company for 18 years, it was sold to a NASDAQ publicly traded company.


GSK, ENEL Group (Spain, Italy, Portugal, Romania, Mexico), Endesa, Acciona Energía, Acciona Green, Sacyr., Caja Madrid / Bankia / now La Caixa, ESADE, Instituto de Empresa, HP, Exact Software, Grupo Castilla, Cap Gemini Ernst & Young, Correos, SAP, AFS Intercultura, CJE, Aigües de Reus, CEU, Consultrans, EOI, EUFER, IRSJG, WAIRBUT, Lucent Technologies, Agere Systems, Spanish Youth Council, CJCM, CJCV, ASDE, Construmática, 47 Degrees.


  • HashiCorp Ambassador 2020 Issued by HashiCorp · Jun 2020
    Associated with IT Wonder Lab, Javier was recognized as a HashiCorp Ambassador 2020 for his contributions to the community and tutorials about Terraform.
  • Microsoft Azure Heroes Kudos Issued by Microsoft · Jan 2020
    Associated with IT Wonder Lab, Javier has received the digital badge "Microsoft Azure Heroes Kudos" recognizing his contributions to improving Microsoft Azure documentation and application of secure practices in the Cloud.


At IT Wonder Lab we share best practices for application deployment and maintenance of cloud infrastructures.

Most demos and examples available on the Internet or even shown during vendor events, are just plain simple and don’t apply engineering standards. Many are insecure, don’t scale, and don’t show the full potential of the product.

Many companies migrate to the Cloud taking sub-optimal decisions or advice from vendors that might not be the best in the long run.

Illustrations by www.freepik.com

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